Eyezag's solution for Market Research

Eye tracking as simple as an online questionnaire.

Simplify your research

Create a survey, distribute the link, analyse the results.

Simplicity

Everything you need runs right in your browser – from designing your study to ana­lyzing the results. The same goes for the parti­cipants. Taking part in your study is as simple as opening a website.

Speed

Let your test subjects partici­­pate in your studies from home, all at once, anytime, from everywhere. A study that used to take weeks can now be done in days or even hours to match your pace of development.

Scalability

Whether you want to test your stimulus on a group of ten or a thousand people doesn't matter anymore. Your amount of work remains the same.

Novelty

Always use the latest state-of-the-art algorithms and soft­ware instead of piling up old hard­ware. Perfor­mance boosts are also applied to your already recorded data.

Reach

Utilize the potential of the world wide web and reach out to millions of potential partici­pants for your target demo­graphy.

Authenticity

Prevent the Hawthorne effect and avoid any user data bias that is due to a foreign environ­­ment or un­­acquainted hard­­ware.

Or get started right away with our eye tracking omnibus.


Example Cases

Ad testing

Test the impact of your or your customer's advertisement or pre-test prototypes with hundreds of subjects with a few mouse clicks to:

  • Increase response rate and brand awareness
  • Optimize brand visibility and recall rate
  • Find blind spots
Unlike with hardware-based eye tracking, Eyezag's webcam-based eye tracking makes it economically viable to track a representative sample of your target audience to get statistically significant results.

Video testing

Efficiently test commercials or image films with a broad audience to:

  • Select the best cuts and shots from your raw footage
  • Validate storyboards
  • Increase brand awareness

Julian Hoß

Eye tracking is perfect to find problems at an early stage in the editing process – even better when it's run by Eyezag in the native environment of the viewer.

Julian Hoß, Nacona

More applications

Eye tracking applications in market research may also include

  • Packaging
  • Point of Sale (POS)
  • Shelving
  • Print media
  • Advertising effectiveness
  • Product Placement
We'd love to hear your success stories or pains with eye tracking – give us a call or join us for coffee.


Dominic Staub
B.Sc. Market Research

Do you have further questions?

I am happy to advise you.